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An entrepreneur is a person who organizes and manages a business undertaking and assumes a risk for the sake of profit. Operating a business takes certain skills. Few people have all the skills needed to run a business, but they can compensate for their weaknesses by hiring staff or consultants and by becoming more knowledgeable through education or training

The best place to start in picking a small business is with consumers (including other businesses that may want your product or service). What do consumers or businesses want that's not being provided to them? Ultimately, whether you succeed will depend upon whether you are able to meet some unmet need in the market.

In fact, if you love to cook, you're more likely to succeed if you open an interior decorating service — even if you know nothing about interior decoration — than you are if you open a catering service, if there is a demand for interior decorating services but not for another catering company in your area. It's far easier to hire someone who knows something about interior decoration than it is to sell consumers something that they don't want.

 

How can I assess my skills?

Make a list of your work experiences, hobbies, interests, and acquired skills. You are preparing your own "resume" so be careful not to exaggerate or deceive yourself about things on this list. Be honest and objective. After completing the list, it should be fairly evident what you can bring to your new business and where your interests lie. Keep this inventory available and use it when selecting the type of business you will launch.

What kind of business should I start?

What are the kinds of businesses you might consider starting? Make a list of ones you could consider, eliminating only those that are obviously not for you. Rule out ones that require talents and skills you did not list when you prepared your "resume" and ones in which you have no interest.

You may have an original idea for a business that no one has considered or for a product that doesn't exist. Try not to limit your thinking only to this new business or product. To do this you must gather information. Evaluate your idea against other possibilities.

What are some possible sources of information?

You might try one or more of the following sources for information:

  • Telephone yellow pages can indicate what is and is not available in your area.

  • Public libraries have a number of business directories, including the Thomas Register.

  • Entrepreneurial magazines often have articles about new business ideas that have potential.

  • Ask friends, coworkers, neighbors, and relatives if they have product or service needs that are not currently being met.

 

Related Study

  • Choosing type of business
  • Starting your own business organization
  • Entrepreneur Checklist
  • Do you have what it takes?
  • Evaluating your chance of success
 
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